Sitemap - 2020 - The CMO Journal, by Sairam Krishnan

The CMO Journal's Year in Review

A reading list for young marketers

A marketing reading list for founders

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My 2 rules for content creation

The most important thing young marketers should be doing

Writing, marketing, and making sense

What good storytelling looks like

The startup founder's guide to building a marketing team

What the next decade will look like for SaaS marketing

The one question that can resolve most marketing dilemmas

Your startup needs an enemy

A marketing reading list for the long weekend

Stay out there, the runs will come

How we crafted imocha's strategic narrative

Marketing is not an engineering function

Why every startup founder needs to build a strong personal brand

Report card - 6 months at imocha

Welcome to the post-product decade

How to build a super cool startup

Hail the maintainers (of product marketing)

What the Chennai Super Kings taught me about positioning

Follow these 5 rules to create a great startup story

The stories that will make Interview Mocha

The stories that made Wingify

The stories that made Freshworks

A brief career guide for SaaS marketers

What else can stories do?

Start with the story

The most important thing you'll ever do for your startup

My 3 rules for good copy

On Chai, Marketing, and Other things

Report card - My first 90 days at Interview Mocha

Video - How to use content and storytelling in your marketing

5 books that have shaped my career

A short, sharp brief to positioning your startup

How to build a content engine that keeps leads flowing

How to sabotage your own marketing and slow down growth

Marketing is not management

How enterprise marketing is adopting the inbound playbook

8 questions to kickstart your startup's content marketing

I launched a marketing campaign on my 9th day at Interview Mocha

What is a startup's marketing MVP?

Become a better (content) writer in 5 minutes

Why, after Freshworks and Wingify, I joined a little startup called Interview Mocha