Video - How to use content and storytelling in your marketing
A presentation I gave to the Institute of Product Leadership earlier this year
Earlier this year, the Institute of Product Leadership invited me to speak on a webinar about storytelling and content marketing. This was when I had not yet left Freshworks, which is why the image says Freshmarketer, a product I’m very bullish about.
I enjoyed prepping for, and doing the webinar, and the folks at the Institute told me that the audience loved it too!
Here it is, then.
I thought you could click play on it as you are doing some Saturday chores around the house. It runs up to 40 minutes or so, with questions.
I tell many stories about Freshdesk’s early days, the kind of storytelling we were doing at this slightly more mature stage, and also what I got right (and wrong) at Wingify.
Some of it is really blockbuster stuff! Hope you enjoy watching/listening.