The CMO Journal, by Sairam Krishnan

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A very personal list of things learnt over a decade and a bit of my career
Part 2 of Content Brand, a series on how startups are using content to build brands
Looking back at my year as a professional, plus the best essays of 2022
A short working guide to brand building at an early stage startup

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And why marketers need to take it way more seriously than we do
I asked some marketers (and a VC) how they think our world is going to change
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Part 1 of Content Brand, a new series on using content to ace your startup marketing
A short list of marketing book recommendations
How to build and maintain a great working relationship with your manager
A guest post by Siddhartha Kathpalia, head of US marketing for Wingify
It's time to build, again
And why the calendar is a better framing of modern creative marketing
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The CMO Journal, by Sairam Krishnan

Your startup marketing handbook. Weekly essays on marketing and strategy.

The CMO Journal, by Sairam Krishnan

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