I do an inordinate amount of podcast listening these days, thanks to the long morning walks I’ve become accustomed to in 2020. It really is an amazing medium, and I listen to a lot of marketing/business podcasts.
I’ll quote two things I heard on them that I felt were so important I remember them without even writing them down.
Traffic is not audience.
This was in David Perell’s conversation with Seth Godin, I don’t remember who it was attributed to.
Don’t fear the unsubscribe.
Perhaps the same podcast, attributed to Lenny Rachitsky.
This is the 42nd dispatch of this newsletter, and there are 3 more that are coming to you this year. I’ll be wrapping the year up with these: all of them will be focused reading lists, and the last one will be a Best of 2020 edition.
So much has happened this year that I thought going over the stories and the tactics we discussed and thought about would be good, for you and me both.
Which is where the title of this one comes in, a direct inspiration from this second quote above. It just made so much sense to me.
After all this time, it is now clear who this newsletter is for: the trying, thinking marketer, as I put it once.
If I’ve been boring you or if you just are unable to find the time to keep reading week after week, I understand. Please feel free to unsubscribe.
If something doesn’t add value in our lives in any way, it’s time for it to go, right?
But again, if the CMO journal has become a part of your reading and thinking life, stay, and do me a favour today and in these last few weeks.
If you find yourself thinking about or reading a particular essay from here, do take a minute to share it on LinkedIn or Twitter. It would let me know that all these hours of researching, writing, and editing meant something to someone.
I’d really appreciate that.
There’s some good stuff coming next year: My notes are full, and I have some time at the end of this year to write too. I promise, to those who choose not to unsubscribe, that I will make it really, really good!
Lastly, thank you for an amazing year of marketing, ideas, feedback, conversation, and community. It’s because you read that I write.