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My philosophy for 2025: Make the ugly runs
Why aiming for progress over perfection might be the way to growth this year
Feb 10
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Sairam Krishnan
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My philosophy for 2025: Make the ugly runs
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December 2024
5 lessons 2024 taught me about work and marketing
My personal learnings from the year, and some objectives for 2025
Dec 30, 2024
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Sairam Krishnan
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5 lessons 2024 taught me about work and marketing
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How we built an inbound marketing engine for the enterprise at Atomicwork
My 2024-in-review of Atomicwork's marketing strategy and execution
Dec 25, 2024
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Sairam Krishnan
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How we built an inbound marketing engine for the enterprise at Atomicwork
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November 2024
Why we need to pay attention to the stories we tell ourselves
A translation of my interview on marketing in The Hindu's Tamil edition
Nov 18, 2024
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Sairam Krishnan
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Why we need to pay attention to the stories we tell ourselves
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5 books that will change how you think about your job and career
Together, they can be a 'career navigation system' for young people
Nov 11, 2024
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Sairam Krishnan
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5 books that will change how you think about your job and career
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October 2024
How we built Atomicwork's 'marketing MVP' and launched its GTM
A follow-up to last week's essay on getting your startup's marketing basics right
Oct 10, 2024
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Sairam Krishnan
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How we built Atomicwork's 'marketing MVP' and launched its GTM
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The return of the content marketer
Why we need a completely new definition and career path for content
Oct 7, 2024
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Sairam Krishnan
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The return of the content marketer
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Does your startup have its 'marketing MVP' ready?
A brief guide to getting your startup's marketing basics in place
Oct 2, 2024
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Sairam Krishnan
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Does your startup have its 'marketing MVP' ready?
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September 2024
8 questions to kickstart your startup's content marketing
A simple questionnaire to start (and ace) your marketing journey
Sep 2, 2024
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Sairam Krishnan
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8 questions to kickstart your startup's content marketing
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August 2024
5 things for marketers to remember when looking for a new role
A brief checklist to evaluate your next great marketing gig
Aug 19, 2024
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Sairam Krishnan
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5 things for marketers to remember when looking for a new role
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What is the difference between marketing, advertising, and sales?
And why they are separate functions even though the end goal is the same
Aug 12, 2024
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Sairam Krishnan
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What is the difference between marketing, advertising, and sales?
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What startups can learn from Nike's marketing debacle
And why startups should ignore marketing basics at their own peril
Aug 5, 2024
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Sairam Krishnan
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What startups can learn from Nike's marketing debacle
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