The CMO Journal, by Sairam Krishnan

Why every startup’s marketing journey has three stages

First you run, then you measure, then you win

Nov 17 • 

Sairam Krishnan

6

1

3

Are there are only two strategies left in B2B marketing?

Why creativity and courage are the only real differentiators left

Nov 4 • 

Sairam Krishnan

11

2

August 2025

Behind the Scenes: How Atomicwork got community right

Lessons from how we succeeded (after stumbling a lot) in building a CIO community

Aug 31 • 

Sairam Krishnan

6

3

1

Why AI cannot replace your marketing team, yet

And why in-house marketing teams are going to matter even more

Aug 12 • 

Sairam Krishnan

11

2

3

July 2025

5 ways brand marketing has changed since 2015

And why this is something marketers should acknowledge and internalise

Jul 28 • 

Sairam Krishnan

11

2

June 2025

A playbook for startup marketing that actually works

Bonus: 7 pieces of immediately actionable advice for early stage marketing

Jun 16 • 

Sairam Krishnan

9

8

2

May 2025

What does culture really mean?

And why work culture is an important ingredient of success and failure

May 16 • 

Sairam Krishnan

13

4

2

April 2025

What does leadership really mean?

And why the best player in the team is not always the best leader

Apr 23 • 

Sairam Krishnan

8

1

The CMO Journal is 5 years old!

Looking back at half a decade of writing, marketing, and growing

Apr 14 • 

Sairam Krishnan

6

1

March 2025

How we are building a small media empire for Atomicwork

And why patience and repetition are the two secret ingredients of brand building

Mar 20 • 

Sairam Krishnan

11

3

How NOT to measure your startup's marketing

Plus 5 things you need to be aware of as an early stage marketing team

Mar 12 • 

Sairam Krishnan

9

2

February 2025

My philosophy for 2025: Make the ugly runs

Why aiming for progress over perfection might be the way to growth this year

Feb 10 • 

Sairam Krishnan

8