The CMO Journal, by Sairam Krishnan
Subscribe
Sign in
Home
Archive
About
New
Top
Discussion
The marketing campaign is dead
And why the calendar is a better framing of modern creative marketing
Sairam Krishnan
Jul 31
8
Share this post
The marketing campaign is dead
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
5 tactical marketing guides to help you get more done
The most actionable essays from 2 years of The CMO Journal
Sairam Krishnan
Jun 20
3
Share this post
5 tactical marketing guides to help you get more done
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
Give yourself more time
On marketing careers, leadership, and patience
Sairam Krishnan
Jun 5
16
Share this post
Give yourself more time
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
Why best practices don't work for marketing
On the futility of applying marketing playbooks from other verticals and models
Sairam Krishnan
May 25
8
Share this post
Why best practices don't work for marketing
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
Why Fast is a marketing success story
There's much to learn from the one-click-checkout startup's sharp rise (and fall)
Sairam Krishnan
May 19
2
Share this post
Why Fast is a marketing success story
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
How to measure ROI on brand campaigns
Plus 5 steps to executing an effective branding activity
Sairam Krishnan
May 10
3
Share this post
How to measure ROI on brand campaigns
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
Why PR is a full time job
What founders and marketers need to understand about the function
Sairam Krishnan
Apr 30
3
Share this post
Why PR is a full time job
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
How marketing really works
And why most marketing attribution is nonsense
Sairam Krishnan
Apr 19
6
Share this post
How marketing really works
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
The writing process that helped me publish 100 newsletters
On the craft of the CMO journal, plus all the tools and software I use
Sairam Krishnan
Apr 13
21
Share this post
The writing process that helped me publish 100 newsletters
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
What I've learnt from sending out 100 newsletters in 2 years
The CMO Journal is 100 not out
Sairam Krishnan
Mar 27
13
9
Share this post
What I've learnt from sending out 100 newsletters in 2 years
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
How to (not) name your startup
On the power and advantage of a great startup name
Sairam Krishnan
Mar 23
10
Share this post
How to (not) name your startup
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
What I learnt from Dave Gerhardt's new book
Three takeaways from Founder Brand, and why they are important
Sairam Krishnan
Mar 17
6
Share this post
What I learnt from Dave Gerhardt's new book
thecmojournal.substack.com
Copy link
Twitter
Facebook
Email
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts