Archive - The CMO Journal, by Sairam Krishnan

A playbook for startup marketing that actually works

Bonus: 7 pieces of immediately actionable advice for early stage marketing

Jun 16 •

Sairam Krishnan

May 2025

What does culture really mean?

And why work culture is an important ingredient of success and failure

May 16 •

Sairam Krishnan

April 2025

What does leadership really mean?

And why the best player in the team is not always the best leader

Apr 23 •

Sairam Krishnan

The CMO Journal is 5 years old!

Looking back at half a decade of writing, marketing, and growing

Apr 14 •

Sairam Krishnan

March 2025

How we are building a small media empire for Atomicwork

And why patience and repetition are the two secret ingredients of brand building

Mar 20 •

Sairam Krishnan

How NOT to measure your startup's marketing

Plus 5 things you need to be aware of as an early stage marketing team

Mar 12 •

Sairam Krishnan

February 2025

My philosophy for 2025: Make the ugly runs

Why aiming for progress over perfection might be the way to growth this year

Feb 10 •

Sairam Krishnan

December 2024

5 lessons 2024 taught me about work and marketing

My personal learnings from the year, and some objectives for 2025

Dec 30, 2024 •

Sairam Krishnan

How we built an inbound marketing engine for the enterprise at Atomicwork

My 2024-in-review of Atomicwork's marketing strategy and execution

Dec 25, 2024 •

Sairam Krishnan

November 2024

Why we need to pay attention to the stories we tell ourselves

A translation of my interview on marketing in The Hindu's Tamil edition

Nov 18, 2024 •

Sairam Krishnan

5 books that will change how you think about your job and career

Together, they can be a 'career navigation system' for young people

Nov 11, 2024 •

Sairam Krishnan

October 2024

How we built Atomicwork's 'marketing MVP' and launched its GTM

A follow-up to last week's essay on getting your startup's marketing basics right

Oct 10, 2024 •

Sairam Krishnan

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