How to build a super cool startup
A link to my essay for the SaaSBooMi blog, and further reading
I have been volunteering in the Indian SaaS ecosystem since at least 2012: For NASSCOM’s Product Conclave, iSPIRT’s Product Nation initiatives, and now for SaaSBooMi.
But SaaSBooMi has left all its earlier avatars behind. In the way it has been building the community, fostering relationships, and helping founders, especially in these times, it truly is a symbol of everything we can achieve if we help each other.
Which is why I’m delighted to be contributing a really close-to-my-heart essay for their blog. It was originally conceived for the newsletter, of course.
Here you go: How to build a super cool startup.
It’s on Medium, on the SaaSBooMi blog, and I would love for you to share it once you read it.Here’s the link to the essay, again.
I’m sure you’ll enjoy it. It’s a culmination of at least half a year of thinking about this particular topic.
Further reading
But that’s not all. If you are interested in this train of thought, about brand and positioning in software, I have a few essays for you that shaped my thinking, and also extend it into other directions.
You should read them all.
Matthew Guay on positional software.
Karthik Pasupathy on how premium app subscriptions are the new status indicators.
Gaby Goldberg on the hype and exclusivity of launch strategies.
Jordan Odinsky on the making of a cult brand.
Eugene Wei’s important status-as-a-service essay, that introduced the oft-quoted idea of people as status seeking monkeys.
Also, please get your hands on Rory Sutherland’s Alchemy, which boasts this brilliant sentence, “We don’t value things; we value their meaning. What they are is determined by the laws of physics, but what they mean is determined by the laws of psychology.”