Report card - 6 months at imocha
A little look back at what we've got done vs what we still have to do
I could say that it doesn’t feel like it’s been that much time, but I’d be lying.
I felt all of the last 6 months, every second of it.
Half a year of working from home, of trying to get things rolling, ideas executed, and fighting with my own mind to get as much focus as possible.
I can’t say I’ve won that battle every time, but I’ve given it a good go. That’s all one can hope for, I guess.
June
I’d sent this text to my team two months ago:
Folks, I don't think you realise. but as a marketing team, we have:
1. not let our growth dip.
2. a new rebrand coming.
3. a new blog coming.
4. increased content/sales collateral by more than 100%.
5. onboarded 4 new people.
6. launched a webinar campaign (done with 2 already, 2 more this month).
7. strategised and ready to launch multi touch campaign.And all of this without having met each other since March.
We still haven’t met each other, my team is spread across the country, and somehow we have accomplished even more than that.
This is the new imocha logo:
And here’s a bit of the story behind it:
So what have we done?
August
We have made the rebrand happen, redesigned and relaunched the site with new visuals and a new brand identity, announced our pre-series A investment, were covered in the Economic Times, put together a champion marketing team, done 6+ webinars with more coming, become Microsoft co-sell ready, grown steadily even with depressed demand, produced more great content that we have ever put together, and generally kicked ass.
But, and I was telling my team this last Friday, this is barely the start. We have come off the starting line really well, but that’s all we have done. Startups are marathons, and we are yet to finish the first lap. Our demand gen program is doing well, but needs to scale; our content marketing has started well, but needs to focus; our product marketing is very strong, but now needs to complete the rebrand and help sales tell our story; I have to help and guide the team, forecasting and planning for the future; and I have to keep the sales team happy.
Have we done all of this? Nope. Are we going to do all of this? Definitely.
I have an amazing team, truly visionary leadership, and now I have stability too - not that we needed it, but the money helps, even if just to tell the world we mean business.
September
After this, it’s just a matter of getting the process right, especially after the baseline has been set. That’s what I’m working on now - the process, the system, the OKRs’, the metrics for each team and individual, including me. Focus will shift from building the marketing MVP to building the channels imocha needs to scale. Now that I’m armed with the story, we have to create demand. Which is my next big challenge.
Which is imocha's next big challenge. Wish us, and me luck!
Further reading
Our story (you should read this), our CEO’s funding blog, and our CTO’s product roadmap blog.
But since you are marketers, you will also want to read how we designed the new logo and executed the rebrand.