This year, I wrote a bunch of essays aimed at helping younger marketers in their early careers. I’ve said this before, and I probably will say it again: One of the reasons I do so is that I had no resource like this to read and learn from in my early years. Plugging that gap is my attempt to make sure that the generation coming through now does not have to make the same mistakes we made.
I’ve compiled three from the year’s writing, which I feel are most important.
Read.
When you are starting out, you have no differentiation. You have no body of work to show, you have no experience to talk about, and you have no skills you can immediately sell. You have an education, sure, and a hunger to prove yourself. How do you get that first chance? How do you make someone, anyone, pay attention to you and your potential? You do that by creating.
Being an early employee at a rocketship teaches you a lot of things very fast, and I’ve tried to distill the following from my successes and mistakes while working with some of the best minds in Indian SaaS at Freshworks and Wingify. The checklist in this essay can help and give you a good amount of career direction.
Taken together, these two ideas I write about here are most powerful and helpful I have in terms of thinking about content creation. The reason they belong in this list is that they aren’t necessarily just for content, they can help think through most work projects, providing a mental model for thinking through them.
The next edition of the CMO journal is the last of 2020, and it is a best of the year list.
I want to take a little bit of time with it so I can share them with the kind of context that would make them even more useful next year.
And like I’ve been doing all this month, I would encourage you to take a minute to share one of these essays, or endorse the newsletter itself (you can use the CTA below), on LinkedIn or Twitter.