Sitemap - 2021 - The CMO Journal, by Sairam Krishnan
Why Indian SaaS products fail (And how to win!)
The CMO Journal's 2021-in-review
What I learnt from a year at a VC firm
The three principles of epic content marketing
How to stand out with signalling
The startup founder's guide to marketing narrative
How SuperOps built a media company for its niche
Simplicity as marketing strategy
What is the thing only you can do?
How to pitch a project to your company
The people that made Freshworks
How to identify your customer personas
How to launch your new product
How we built and launched Accel Atoms
How to hire and keep great talent in a difficult market
The startup founder's guide to early stage PR
How to build word-of-mouth into a marketing channel
How Reslash used social media to land coverage in Quartz and the Wall Street Journal
How Rocketlane built a marketing machine before it had a product
How CRED is building a brand that's impossible to ignore
How to build a super cool startup
The best marketing doesn't look like marketing
The first thing you should do in a new role
The brand building secret no one will tell you
5 things about marketing only marketers know
On the mistakes I've made as a manager
The silliest appraisal feedback I've heard
Why the ad agency model is on its last legs
Why the Star Sports campaign for IPL 2021 is such a disappointment
Happy first anniversary, readers!
We have to talk about the grunt work of marketing
Why every startup needs to hire a social media manager
An infinite scroll of continuous activity
5 examples of great SaaS positioning
Why you need to build a brand right now
This is Edition 50 (+ 1) of The CMO Journal
2 quick marketing tactics for your playbook
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