The CMO Journal, by Sairam Krishnan

The CMO Journal, by Sairam Krishnan

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The people that made Freshworks
On the original team and the company built on their shoulders
 • 
Sairam Krishnan
The most important thing you'll ever do for your startup
Because it is both the best of times and the worst of times to be starting up
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Sairam Krishnan
My 10 principles of startup marketing
A very personal list of things learnt over a decade and a bit of my career
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Sairam Krishnan
The silliest appraisal feedback I've heard
And how we are punishing dependable, competent people for doing their jobs well
 • 
Sairam Krishnan
How Rocketlane built a marketing machine before it had a product
The second part of a series on India's super cool startups
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Sairam Krishnan
Personal update: I'm part of the founding team of Atomicwork
It's time to build, again
 • 
Sairam Krishnan
The writing process that helped me publish 100 newsletters
On the craft of the CMO journal, plus all the tools and software I use
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Sairam Krishnan
How is ChatGPT going to change marketing?
I asked some marketers (and a VC) how they think our world is going to change
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Sairam Krishnan
4
The difference between brand marketing and product marketing
And why startups need to start measuring them differently
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Sairam Krishnan
5 things no one tells you about building a (marketing) career
Hard won lessons from a decade of startup marketing
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Sairam Krishnan
How Stoa created and launched their new brand campaign
A behind the scenes deep-dive into how great advertising comes together
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Sairam Krishnan
How VWO overhauled their content and increased MQLs by 200%
A guest post by Siddhartha Kathpalia, head of US marketing for Wingify
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Sairam Krishnan
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