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The most important thing you'll ever do for your startup
Because it is both the best of times and the worst of times to be starting up
Sairam Krishnan
Jun 19, 2020
59
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The most important thing you'll ever do for your startup
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The people that made Freshworks
On the original team and the company built on their shoulders
Sairam Krishnan
Sep 23, 2021
34
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The people that made Freshworks
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The silliest appraisal feedback I've heard
And how we are punishing dependable, competent people for doing their jobs well
Sairam Krishnan
May 23, 2021
27
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The silliest appraisal feedback I've heard
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How Rocketlane built a marketing machine before it had a product
The second part of a series on India's super cool startups
Sairam Krishnan
Jul 23, 2021
13
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How Rocketlane built a marketing machine before it had a product
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My 10 principles of startup marketing
A very personal list of things learnt over a decade and a bit of my career
Sairam Krishnan
Sep 14, 2022
21
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My 10 principles of startup marketing
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Personal update: I'm part of the founding team of Atomicwork
It's time to build, again
Sairam Krishnan
Sep 15, 2022
23
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Personal update: I'm part of the founding team of Atomicwork
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The writing process that helped me publish 100 newsletters
On the craft of the CMO journal, plus all the tools and software I use
Sairam Krishnan
Apr 13, 2022
24
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The writing process that helped me publish 100 newsletters
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How is ChatGPT going to change marketing?
I asked some marketers (and a VC) how they think our world is going to change
Sairam Krishnan
Dec 8, 2022
10
5
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How is ChatGPT going to change marketing?
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How VWO overhauled their content and increased MQLs by 200%
A guest post by Siddhartha Kathpalia, head of US marketing for Wingify
Sairam Krishnan
Oct 5, 2022
11
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How VWO overhauled their content and increased MQLs by 200%
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How Stoa created and launched their new brand campaign
A behind the scenes deep-dive into how great advertising comes together
Sairam Krishnan
Feb 2
15
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How Stoa created and launched their new brand campaign
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Career advice for the young and confused
And why time is going to be your most important investment
Sairam Krishnan
Feb 11, 2022
13
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Career advice for the young and confused
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Stay out there, the runs will come
On the one principle that keeps me going in these strange times
Sairam Krishnan
Sep 30, 2020
26
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Stay out there, the runs will come
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