Some suggestions/best practices for content marketing when it comes to targeting US enterprises? How can one do it while not having a dedicated content marketer?
This needs a separate blog post, I think, Garima. But I don't see US enterprises as a different audience at all. Good content that is useful for the ICP should work, whatever the nuances. 'Useful' is the key word here, it has to actually be useful to the audience, and then you can build SEO/GEO on top.
That depends on your ICP, no? If your ICP is particularly busy/difficult to get hold of, then the numbers will be different from an ICP that is looking to solve the pain point you are solving for. That's why the offer/topic becomes even more important. Are you offering something valuable to even that group?
Yes, this is true. i recently tried a live workshop where demo'd how to build an email flow live, worked better than previous other sessions. Thank you for your insights!
Exactly. When it comes to marketing, deliberate experimentation is more important than ditching the channel altogether. This unfortunately is happening a lot more than marketers want to. We need leadership team which can think a bit more long-term.
Some suggestions/best practices for content marketing when it comes to targeting US enterprises? How can one do it while not having a dedicated content marketer?
This needs a separate blog post, I think, Garima. But I don't see US enterprises as a different audience at all. Good content that is useful for the ICP should work, whatever the nuances. 'Useful' is the key word here, it has to actually be useful to the audience, and then you can build SEO/GEO on top.
What would you call a low attendance in a SaaS webinar these days? Also, what should be the frequency if we're trying this format?
That depends on your ICP, no? If your ICP is particularly busy/difficult to get hold of, then the numbers will be different from an ICP that is looking to solve the pain point you are solving for. That's why the offer/topic becomes even more important. Are you offering something valuable to even that group?
Yes, this is true. i recently tried a live workshop where demo'd how to build an email flow live, worked better than previous other sessions. Thank you for your insights!
I’m currently struggling with this @Sabahet. Would love to know how you’re running webinars if you are currently!
Anjali, so sorry for replying late. We can catch up anytime you want or speak on DM?
Loved #2 & #7.
Exactly. When it comes to marketing, deliberate experimentation is more important than ditching the channel altogether. This unfortunately is happening a lot more than marketers want to. We need leadership team which can think a bit more long-term.