The CMO Journal, by Sairam Krishnan
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The CMO Journal, by Sairam Krishnan
Your SaaS marketing handbook. One original essay every week on marketing and strategy
Launched 2 years ago
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Why Fast is a marketing success story
There's much to learn from the one-click-checkout startup's sharp rise (and fall)
Sairam Krishnan
2
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Why Fast is a marketing success story
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5 tactical marketing guides to help you get more done
The most actionable essays from 2 years of The CMO Journal
Sairam Krishnan
Jun 20
2
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5 tactical marketing guides to help you get more done
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Give yourself more time
On marketing careers, leadership, and patience
Sairam Krishnan
Jun 5
16
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Give yourself more time
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Why best practices don't work for marketing
On the futility of applying marketing playbooks from other verticals and models
Sairam Krishnan
May 25
8
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Why best practices don't work for marketing
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How to measure ROI on brand campaigns
Plus 5 steps to executing an effective branding activity
Sairam Krishnan
May 10
3
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How to measure ROI on brand campaigns
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Why PR is a full time job
What founders and marketers need to understand about the function
Sairam Krishnan
Apr 30
3
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Why PR is a full time job
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How marketing really works
And why most marketing attribution is nonsense
Sairam Krishnan
Apr 19
6
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How marketing really works
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The writing process that helped me publish 100 newsletters
On the craft of the CMO journal, plus all the tools and software I use
Sairam Krishnan
Apr 13
21
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The writing process that helped me publish 100 newsletters
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The CMO Journal, by Sairam Krishnan
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